Social Ambassador FAM

Inspire Planners. Elevate Your Destination. Drive Bookings.

The Social Ambassador FAM programme turns real meeting planners into storytellers for your destination. By capturing authentic first hand experiences during a familiarisation trip, this campaign showcases your venue, logistics and standout moments through engaging social content that resonates with decision makers.

How It Works

Northstar partners with influential meeting planners and FAM content creators who document their experience and share it across social channels.

Each campaign combines authentic storytelling with paid amplification, ensuring the content reaches a targeted audience of verified MICE decision makers.

What’s Included

Planner First Storytelling

Content created by experienced meeting professionals who understand what planners look for when sourcing destinations.

Engaging Social Formats

Short form video, social reels, behind the scenes FAM coverage and Instagram Story recaps designed to capture attention.

Authentic Social Reach

Influencer content is amplified through targeted paid campaigns to reach planners and key decision makers.

Professional Content Capture

A Northstar editor or content creator attends your FAM to produce high quality, optimised content.

Strategic Campaign Planning

Content is planned in advance to ensure every post highlights your key destination selling points.

Guaranteed Campaign Delivery

Campaigns are supported by one to three months of Social Access promotion with guaranteed impressions and performance tracking.

Performance Indicators

• Campaign Reach – The number of planners and decision makers exposed to the campaign

• Impressions – The total number of times campaign content is displayed across social channels

• Engagement Metrics – Insights into how audiences interact with the content