Navigator

Navigator by Northstar is our proprietary AI powered marketing platform built specifically for the B2B travel industry. It helps brands reach valuable travel professionals through intelligent audience targeting, data driven insights and coordinated digital campaign activation. By combining Northstar’s exclusive first party data with AI technology, Navigator delivers more relevant messaging, stronger engagement and measurable results.

How It Works

Navigator combines audience intelligence, AI driven planning and omnichannel activation to ensure your campaign reaches the right people at the right time.

Audience Intelligence

Navigator draws on Northstar’s extensive audience database of more than 1.3 million travel professionals and over 10 million identified users.

This data helps identify the most relevant audience segments and align them with your campaign objectives.

AI Driven Campaign Planning

The platform analyses your goals, audience and budget to recommend the most effective strategy.

This includes identifying priority audiences and selecting the best mix of channels to maximise campaign impact.

Omnichannel Campaign Activation

Navigator activates campaigns across a range of digital environments to reach travel professionals wherever they consume content.

Channels may include display advertising, paid social media, sponsored native content, video advertising, connected television and audio placements across podcast and music platforms.

Continuous Performance Optimisation

Campaign performance is monitored throughout the campaign, with AI driven insights used to refine targeting and improve results.

Campaign Inclusions

Navigator campaigns deliver coordinated marketing across multiple digital channels, which may include:

• Display Advertising – Targeted display placements across Northstar websites and premium third party media

• Paid Social Promotion – Sponsored social advertising designed to reach relevant travel professionals

• Native Sponsored Content – Branded content placements across trusted media sites

• Video Advertising – Video placements across web environments and streaming platforms

• Audio Advertising – Targeted audio ads across podcast and music platforms

Performance Indicators

• Audience Reach – The number of relevant travel professionals exposed to your campaign

• Impressions – The number of times campaign content is displayed

• Engagement Metrics – Insights into how audiences interact with your campaign