Destination Guides

Your Essential Resource for Meeting & Event Planning

Northstar Meetings Group’s Destination Guides are curated, up-to-date, and comprehensive resources designed to provide everything a planner needs to successfully plan and book their meetings and events.

Comprehensive Coverage & Editorial Commitment

Each Destination Guide includes a 12-month or 6-month programme with high-impact digital exposure. Both tiers include:

• One-time editorial coverage commitment.

• Monthly online content updates (12 for the 12-month tier, 6 for the 6-month tier).

• Featured placements in the "Where to Meet" newsletter (4 times for 6-month plans, 8 times for 12-month plans).

• Multiple mentions in industry newsletters (4 mentions for 6-month plans, 8 mentions for 12-month plans).

Robust Digital & Social Media Promotion

To maximize visibility, Destination Guides receive targeted exposure across Northstar Meetings Group’s owned platforms, including:

• Social media promotions on Facebook and LinkedIn (4 Facebook posts and 5 LinkedIn posts for 6-month plans; 9 Facebook posts and 9 LinkedIn posts for 12-month plans).

• Print distribution of the guide, available upon request.

High-Impact Media & Advertising Integration

Each guide includes:

• Embedded supplied video to engage audiences.

• Premium display advertising, including leaderboard, billboard, and mobile placements (320x100).

Advanced Digital Optimisation

To enhance visibility and engagement, the programme includes:

• A dedicated project manager for campaign support.

• Paid search advertising to drive additional traffic.

• Offsite audience retargeting via Northstar Creative.

• Paid social media amplification through Northstar Creative.

• Prime website positioning on the Destination Guide landing page.