Account Based Marketing

Engage the Right Decision Makers at the Accounts That Matter Most

Account Based Marketing focuses your campaign on a carefully selected list of high value companies rather than a broad audience. Using a data driven approach, Northstar helps you deliver targeted messaging directly to the decision makers within the organisations that matter most to your business.

How It Works

We combine first party audience insights, third party data and real time intent signals to identify and reach key decision makers within your target accounts.

This approach ensures your campaign is delivered to the right companies, helping your marketing and sales teams focus on the opportunities most likely to convert.

What’s Included

Account Based Advertising

Targeted offsite display campaigns delivered directly to your chosen list of companies.

Guaranteed Impressions

Campaign delivery is guaranteed to each target account at an agreed impression volume.

Advanced Targeting

Campaigns are powered by Northstar’s audience data combined with firmographic and demographic targeting filters.

Actionable Insights

Company level reporting provides clear visibility into which organisations engaged with your campaign, including industry and geographic data.

Performance Indicators

• Company Engagement – Identify which target accounts interacted with your campaign

• Audience Insights – Understand where engaged companies are located and which sectors they represent

• Campaign Performance – Measure impressions and engagement to support sales and marketing follow up