Custom Research – Tailored Insights for Your Brand

Gather Actionable Insights with Bespoke Research

Northstar Meetings Group's Custom Research Services give your brand the opportunity to ask targeted research questions and gather industry-specific insights. We collaborate with you to develop and deploy a customized research survey to a highly relevant audience, delivering valuable data to support your business objectives.

How It Works:

1. Kick-off Meeting: We begin with a consultation to define your research objectives, target audience, and scope.

2. Custom Survey Design: We work together to create a white-labeled research questionnaire to meet your specific needs.

3. Incentive & Deployment: You provide the survey incentive, and Northstar Meetings Group distributes the survey to a highly targeted database of meeting planners, incentive buyers, and event organizers.

4. Data Collection & Delivery: After the survey, you receive an executive summary, raw survey data, and opt-in registrants, allowing you to leverage the findings for strategic decision-making.

Targeted Audience Selection:

Our custom research solutions allow you to tailor your audience by:

• Demographics: Incentive size, meeting size, company type.

• Industry Priorities: Preferred hotels, venues, destinations, amenities, brand perception, and more.

• Market Trends: Affiliation programs, seasonal preferences, and emerging opportunities.

Performance & Promotion:

Multi-Channel Promotion – Surveys are promoted via Northstar’s digital platforms (email, social media, and newsletters) to maximize engagement and response rates.
Performance Indicators: Includes survey completions and registrant data.