Maximise Your Brand’s Impact with Premium Digital Display Ads

Video Billboard Advertising

Premium Visibility with High-Impact Video Ads

The Video Billboard unit combines the power of a highly-visible billboard ad with the dynamic engagement of video content. Designed in collaboration with Northstar’s DigiLab team, this custom unit stands out from traditional static banner ads, offering advertisers a premium way to capture audience attention and drive engagement.

Key Features

  • Exclusive to desktop and tablet for optimal viewing.

  • Displays an advertiser’s video alongside messaging, branding, and a call-to-action (CTA).

  • Large format (970x250 px) ensures maximum impact and visibility.

How It Works

Simple Setup: Advertisers provide:

  • A video file (or YouTube/Vimeo URL)

  • A logo (.png format)

  • Imagery, messaging, brand guidelines, and a click-through URL

Performance Indicators

Tracked Metrics:

  • Impressions

  • Clicks

  • Click-Through Rate (CTR)

  • Play Length (Start, 25%, 50%, 75%, Completion)

  • Mute, Viewability, Avg View Rate, Avg View Time

advertising rates

Price per month: £7,500

Estimated Impressions: 10,000