Thought Leadership: Position Your Brand as an Industry Authority

Thought Leadership Article

Showcase Your Expertise with Premium Content

Northstar Meetings Group offers expertly crafted thought leadership articles that align with your brand’s vision. These industry-focused pieces are written and produced by our content specialists and hosted on M&IT or AMI, ensuring high visibility among industry decision-makers.

What’s Included in the Package?

Exclusive Onsite Placement: Your article is featured natively on a dedicated webpage for one month, maximizing exposure.

Sponsorship Display Ads: Your brand banners (970x90 leaderboard, 970x250 billboard, 300x250 medium rectangle, and 320x100 mobile leaderboard) will be exclusively placed on the article page for one month.

Multi-Channel Promotion: Your thought leadership content is strategically supported through:

  • 2,500 impressions of Sponsored Content Native Placements

  • 1x Featured Placement in a Northstar Newsletter

  • 10,000 paid social media impressions

Performance & Reach

Performance Indicators:

  • Cumulative impressions

  • Sponsorship banner engagement: impressions, clicks, and CTR

advertising rates

Price: £7,525

Estimated Reach: 43,850

Destination Guides

Your Essential Resource for Meeting & Event Planning

Northstar Meetings Group’s Destination Guides are curated, up-to-date, and comprehensive resources designed to provide everything a planner needs to successfully plan and book their meetings and events.

Comprehensive Coverage & Editorial Commitment

Each Destination Guide includes a 12-month or 6-month programme with high-impact digital exposure. Both tiers include:

  • One-time editorial coverage commitment.

  • Monthly online content updates (12 for the 12-month tier, 6 for the 6-month tier).

  • Featured placements in the "Where to Meet" newsletter (4 times for 6-month plans, 8 times for 12-month plans).

  • Multiple mentions in industry newsletters (4 mentions for 6-month plans, 8 mentions for 12-month plans).

Robust Digital & Social Media Promotion

To maximize visibility, Destination Guides receive targeted exposure across Northstar Meetings Group’s owned platforms, including:

  • Social media promotions on Facebook and LinkedIn (4 Facebook posts and 5 LinkedIn posts for 6-month plans; 9 Facebook posts and 9 LinkedIn posts for 12-month plans).

  • Print distribution of the guide, available upon request.

High-Impact Media & Advertising Integration

Each guide includes:

  • Embedded supplied video to engage audiences.

  • Premium display advertising, including leaderboard, billboard, and mobile placements (320x100).

Advanced Digital Optimisation

To enhance visibility and engagement, the programme includes:

  • A dedicated project manager for campaign support.

  • Paid search advertising to drive additional traffic.

  • Offsite audience retargeting via Northstar Creative.

  • Paid social media amplification through Northstar Creative.

  • Prime website positioning on the Destination Guide landing page.

advertising rates

12 month Price: £19,995

Estimated Reach: 357,800

6 month Price: £14,995

Estimated Reach: 197,000

Intellectual Capitals

Showcase the World’s Knowledge Hubs

Intellectual Capitals is the definitive resource for highlighting the world’s leading knowledge hubs. We use engaging digital and print media to introduce meeting planners, institutions, investors, professionals, and businesses to top scientific and professional communities.

Comprehensive Destination Promotion

Each edition is tailored to showcase the strength of a destination, providing insights from ambassadors, thought leaders, ministries, research institutions, and economic development agencies. The content is optimized for iOS and Android platforms, making it accessible to a global audience.

A Robust Digital Marketing Campaign

We ensure your destination reaches the right people with:

  • 2x Organic LinkedIn & Facebook Posts

  • 2x Boosted LinkedIn & Facebook Posts

  • 2x Dedicated Emails

  • 2x Newsletter Featured Content Placements

  • 2x Run-of-Network Banner Ads

Key Benefits

  • Enhancing a destination’s reputation as a global knowledge hub.

  • Supporting ambassadors, associations, and public-private entities in attracting events, investments, and talent.

  • Providing high-value digital and social media content for key communities and investors.

  • Connecting local education and research institutions with global investment opportunities.

  • Encouraging industry professionals to explore destinations for work, business, and research.

advertising rates

Price:

4 Pages, 2 Videos: £17,859

8 Pages, 4 Videos: £26,850

12 Pages, 6 Videos: £35,850

Renewal Price: £6,950*

Estimated Reach: 100,000

*Renewal offer

  • The renewal allows for edits that correct inaccuracies such as changes of personnel, names, job titles, figures and dates.

  • Images can be replaced if needed but should be of a similar size and quality to avoid redesigning sections.

  • Videos can be removed; additional videos can be added as long as they are supplied in the correct format.

  • Any additional content updates will be charged extra at a minimum of £500 (dependent on client-specified changes) - available on request.