lead generation: earning qualified audiences through quality content

Downloadable Guide

Maximize your reach with a high-impact custom digital guide, designed to educate and generate leads for your business. Our Custom Guides highlight key industry topics (e.g., 5 essential hotel clauses that will protect you) in a downloadable report. Users must register with their business card details to access the guide, ensuring high-quality leads. The report is actively promoted across M&IT and AMI brand websites, driving maximum visibility.

What’s Included in Your Sponsorship?

  • Professionally written and designed 4-5 page report on relevant industry topics, featuring expert insights and executive quotes.

  • Your logo on every page of the report, plus a full-page ad to reinforce your brand.

  • Multi-channel promotions including 3 emails, 4 newsletter mentions, and social media posts for increased engagement.

  • Premium placement on Northstar Meetings Group websites for extended exposure.

  • One-month marketing campaign, ensuring regular delivery of high-quality leads to your business.

Performance Indicators

  • Lead Registrations: Track the number of users registering to download the report.

  • Cumulative Impressions: Measure the total reach across multiple promotional platforms.

advertising rates

Price: £9,950

Estimated Reach: 103,650

Minimum Leads: 50

Desk Reference

Earning Qualified Audiences Through Quality Content

Engage your target audience with a custom-designed desk reference, a short-form content product tailored for both education and lead generation. Our Custom Checklist serves as an easy-to-use planner resource, ensuring your brand remains top of mind for event professionals.

What’s Included in Your Sponsorship?

  • Professionally written and designed custom checklist tailored to industry-specific needs.

  • Your logo featured on the checklist for consistent brand visibility.

  • Multi-channel promotions, including 3 email campaigns, 4 newsletter mentions, and social media posts to drive engagement.

  • Featured placement on Northstar Meetings Group brand websites for added exposure.

  • One-month marketing program, ensuring consistent lead generation and visibility.

Performance Indicators

  • Lead Registrations: Track the number of engaged users downloading the checklist.

  • Cumulative Impressions: Measure total reach and exposure across multiple promotional channels.

advertising rates

Price: £8,500

Estimated Reach: 103,650

Minimum Leads: 50

Discover Quiz – Engage, Educate, and Generate Leads

Turn Engagement into Actionable Insights

The Discover Quiz is an interactive, lead-generation tool designed to engage your target audience while providing valuable insights into their preferences and knowledge. Perfect for brands looking to capture attention, spark curiosity, and convert participants into qualified leads.

Why Choose the Discover Quiz?

  • Highly Engaging: Interactive format keeps participants engaged and encourages completion.

  • Brand Visibility: Your logo and branding featured prominently.

  • Multi-Channel Promotion: Reach a wide audience through email campaigns, newsletter mentions, and social media promotions.

  • Lead Capture & Insights: Collect valuable audience data while positioning your brand as an industry thought leader.

advertising rates

Price: £9,850

Estimated Reach: 124,450

Minimum Leads: 50

First Look Research – Exclusive Industry Insights & Lead Generation

Align Your Brand with Industry Trends

The First Look Research sponsorship is an exclusive opportunity to position your brand at the forefront of industry discussions. By sponsoring Northstar Meetings Group's quarterly research survey and report, you gain brand visibility, exclusive sponsorship benefits, and access to qualified leads while aligning with the latest industry insights.

Sponsorship Benefits:

  • Exclusive Branding on the First Look report and promotional materials.

  • Prominent Display Banners on the results highlights article page.

  • First Right of Refusal to quote research findings in your own marketing.

  • Lead Capture: Receive survey registrants and report download registrants.

How It Works:

  1. Industry-Leading Research: Northstar Meetings Group conducts the study, targeting key meeting planners and incentive buyers.

  2. Insightful Reporting: A 500-word post-survey article is published with research highlights and a downloadable report.

  3. Strategic Promotion: Your brand benefits from banner placements (970x90, mobile 320x100, 970x250) and multi-channel digital promotion (email, social media, native ads, and newsletters).

  4. Lead Delivery: Gain access to survey participants and report registrants (90 days post-publish).

Performance Indicators:

Estimated 100-150 Registrants (survey and report downloads).
Brand Visibility: Sponsorship display on article pages, generating impressions, clicks, and CTR.

advertising rates

Price: £19,995

Estimated Reach: 169,450

Minimum Leads: 100

Custom Research – Tailored Insights for Your Brand

Gather Actionable Insights with Bespoke Research

Northstar Meetings Group's Custom Research Services give your brand the opportunity to ask targeted research questions and gather industry-specific insights. We collaborate with you to develop and deploy a customized research survey to a highly relevant audience, delivering valuable data to support your business objectives.

How It Works:

  1. Kick-off Meeting: We begin with a consultation to define your research objectives, target audience, and scope.

  2. Custom Survey Design: We work together to create a white-labeled research questionnaire to meet your specific needs.

  3. Incentive & Deployment: You provide the survey incentive, and Northstar Meetings Group distributes the survey to a highly targeted database of meeting planners, incentive buyers, and event organizers.

  4. Data Collection & Delivery: After the survey, you receive an executive summary, raw survey data, and opt-in registrants, allowing you to leverage the findings for strategic decision-making.

Targeted Audience Selection:

Our custom research solutions allow you to tailor your audience by:

  • Demographics: Incentive size, meeting size, company type.

  • Industry Priorities: Preferred hotels, venues, destinations, amenities, brand perception, and more.

  • Market Trends: Affiliation programs, seasonal preferences, and emerging opportunities.

Performance & Promotion:

Multi-Channel Promotion – Surveys are promoted via Northstar’s digital platforms (email, social media, and newsletters) to maximize engagement and response rates.
Performance Indicators: Includes survey completions and registrant data.

advertising rates

Price: £25,000

Estimated Reach: 123,250

Minimum Leads: 100